Social video generates more shares than text and images combined, and consumers who end up on an ecommerce site through user-generated video are more likely to buy and spend more. This is according to WordStream.
For online merchants, video is one of the best ways to promote a business, especially when you can shoot and edit video from just a smartphone and a simple app.
Here is a list of apps for creating and editing videos for ads, product, and content marketing. There are full multitrack editors with a suite of effects, as well as easy-to-use video template tools. Almost all of these apps are free, although most offer premium plans and in-app purchases.
Adobe Premiere Rush
Adobe Premiere Rush is a multi-device all-in-one video editor. Trim and crop videos, flip and duplicate video clips, create pan and zoom effects, and add images, stickers and overlays. Add music and titles to videos and apply effects to clips in a multitrack timeline. Work on any device and share your videos with one click on TikTok, Instagram, Facebook and YouTube. When the aspect ratio is changed, all media in a sequence is automatically resized, which is great for Instagram and YouTube. Available for Android and iOS. Price: $ 9.99 per month.
Animoto is a video creation and personalization platform. Upload photos and clips in an easy-to-use template or start from scratch. Personalize your video with colors, fonts, and transitions. Add music from a library of over 3,000 licensed songs. Create square, landscape and vertical videos. Create how-to videos, product demos, and more using your existing photos and video clips. Post to your social feed, create an ad, or add it to your online store. Available for Android and iOS. Price: Free. Premium plans start at $ 8 per month.
BeeCut is an easy to use editing app with advanced features. Quickly cut, split and merge clips. Drag media onto a multi-layered timeline. Add custom video intros, text overlay styles, and captions. Convert video speech to text or vice versa with one click. Add video transitions, overlays, filters, visual effects, titles, voiceovers, and music. Adjust color or speed, stabilize video, and create creative masks for effects. BeeCut supports editing videos in 16: 9, 4: 3, 1: 1, 9:16, and 3: 4 format. Post to YouTube, Facebook, Instagram, TikTok, and other social media. Available for Android and iOS. Price: $ 59.95 for lifetime support.
Splice is a video editor originally developed by GoPro. Easily trim clips, adjust speed for fast or slow motion, quickly add music from a library of 400 songs, and add titles and text overlays. Apply timelapse or hyperlapse. Organize and combine clips and images on an intuitive timeline. Share on YouTube, Instagram, TikTok, Facebook, mail, and more. Available for Android and iOS. Price: 7-day free trial. Premium plans start at $ 60.55 per year.
FilmoraGO is the mobile application of the Filmora platform. Trim your footage, set transitions, and choose the right look. Add effects, filters, stickers and text. Explore royalty free music and sound effects; import from your iTunes library or create your own recording. Publish your video to Instagram, YouTube or Facebook with just one click. Available for Android and iOS. Price: Free. The premium is $ 32.99 per year.
VSCO is an application for creating and editing photos and videos. Transform your videos on mobile with the same premium VSCO presets, filters, effects and advanced editing tools of its photo editor. Use VSCO Montage to tell a video story and create a moving collage by layering videos, images, and shapes. Adjust the opacity of any layered media to create a range of custom gel colors and double exposures. Available for Android and iOS. Price: $ 19.99 per year for a video editing subscription.
WeVideo is an online editor for creating and editing videos anywhere. Choose from multiple formats to stand out on social media, the web, and mobile screens. Enjoy unlimited use of over a million media files including videos, pictures and music tracks. Create video ads and post them in any format to optimize, engage, and convert on YouTube, Facebook, Instagram, etc. Available for Android and iOS. Price: Free. Premium plans start at $ 2.99 per month.
PowerDirector is a full featured video maker and editor. Edit and export videos up to 4K resolution. Includes speed control for slow or fast movements, video stabilizer, voice changer, chroma key for green screen, overlays and blend modes, and more. Use the built-in stock library to add free photos, music, sound effects, and templates. Upload directly to YouTube and Facebook. Available for Android and iOS. Price: Free. Premium features are available through in-app purchases.
KineMaster makes it easy to edit videos from your phone or tablet using advanced features and downloadable content. Download and re-edit projects from the Get Projects menu. Cut, paste and combine videos. Add images, effects, text, music, voiceovers, and keyframe animations. Create visual effects by inverting, speeding up, adding slow motion, and applying blend modes. Access over 2,500 downloadable transitions, effects, videos, images, stickers, fonts and animations from the Asset Store. Available for Android and iOS. Price: Free. The premium is $ 39.99 per year.
InShot is a video editor and creator with many features and effects to amplify the content. Trim and trim videos, add keyframes, apply pic in frame, use chroma key to create green screen videos. Add music, transition effects, text, emojis, slow motion, blur background, etc. Available for Android and iOS. Price: Free. The premium is $ 3.99 per month.
VivaVideo is an easy to use application for multitrack editing. Cut, edit and merge videos. Add music, transition effects, stickers, and text. Apply effects like blur background, glitch, and VHS style. Share on YouTube, Instagram and TikTok. Available for Android and iOS. Price: Free. Premium features are available through in-app purchases.