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AtomChat secures new funding to capitalize on Latin America sales trend via messaging – TechCrunch

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It seems like every website has a chatbot to help answer simple questions without having to wait for a customer service rep. However, sometimes during the connection it may take a while, and when your attention turns to something else your time expires and you have to start all over again.

AtomChat is developing conversational artificial intelligence software focused on improving sales team performance by converting more through asynchronous messaging in WhatsApp. To accelerate its product development and international expansion plans, it secured $ 3.15 million in seed funding led by Mucker Capital, with participation from Techstars.

Erick Holmann and Rene Mouynes founded the Panama City, Panama-based company in 2019 after working together for more than 15 years to automate credit initiation processes for Citi and sales processes for telecommunications companies in Latin America.

AtomChat

AtomChat messages. Image credits: AtomChat

AtomChat is their third startup, and their previous outgoing sales company was the inspiration, Holmann told TechCrunch. Today, a majority of people in Latin America ignore shopping on the web and instead use a combination of apps like WhatsApp, Instagram, and Messenger, where 3.5 billion monthly users send 20 billion messages each month. , he added.

“We saw that conversational commerce with messaging was going to be to sales what browsers were to the Internet in the 1990s,” he added. “If you have a question about a car, you engage with the dealership via messaging. Automation is what everyone wants, but it needs to be more focused on customer service and the big gap is on the people side. Customers want more one-on-one time and more assisted shopping.

The business allows its customers to connect ongoing conversations that span days, weeks, or months so any customer service rep has the history rather than having to start over every time. Some of its customers were able to triple their sales within two months of implementing AtomChat, Holmann said.

Andres Barreto, CEO of Techstars Boulder, met the company while it was on the acceleration program last year and decided to support it.

While the available tools were created by US businesses thinking in terms of American consumers, Latin America, on the contrary, is one of those regions where e-commerce has bypassed the web and has gone straight to the messaging apps, he said.

“Erick and Rene understand that the world outside of the United States is changing and moving beyond technologies that just don’t work in Latin America,” Barreto added. “There is now a large majority of spending through messaging and super apps, which is a huge opportunity for them. “

The new capital injection will be rolled out in technology development as the company continues to increase month-to-month revenue by 15%.

Over the past two years, AtomChat has amassed a list of corporate clients in 14 countries, including Toyota, Hyundai, Ford, GNC, and Avis. For example, it has seen more than 15 million customers engage with messaging and 140 million messages sent through the platform.

“We are just getting started,” Holmann. “We’re not trying to reinvent the wheel for sales teams, but to enable them to manage conversations effectively. “


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