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Google specifies that FLoC experimentation in its Chrome browser will begin in Q1 2022 / Digital Information World

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The privacy sandbox timeline represents when we anticipate new, readily available technologies to handle critical cases, allowing Chrome to phase out third-party cookies responsibly. The information is replaced every month and is also modified accordingly. People are constantly being pushed to switch to less desirable options, such as fingerprinting.

Prior to this year, Google delayed Chrome’s plan to delete third-party cookies because the company needs more time to resolve common issues. Google’s initiative, Privacy Sandbox, which has always guaranteed to develop technologies to protect user privacy while enabling effective ad targeting, is part of Google’s vision for a post-cookie world. In addition, Google has announced its intention to postpone the initiative to replace third-party cookies. Today, the Privacy Sandbox Timeline will monitor its progress from the previous month, but Chrome won’t start testing Federated Learning of Cohorts (FLoC) or any other relevant content or technology until April of next year. In July, the Google Privacy Sandbox timeline was announced. From September, Google is postponing the start of testing of relevant ad display and content technologies. It will apply when all existing and advanced technologies present for the use case are also ready to be tested by developers and can be modified based on the results.

The group-based FLoC and FLEDGE APIs are one of them, and they allow retargeting without allowing third parties to monitor user navigation between sites. Testing was due to begin in the last four months of 2021, but there will be three more months of debate. Google has not clarified whether or not these changes will affect Stages 1 and 2. Meanwhile, instead of the second half of 2022, full-scale (wider) availability of user agent reduction will begin in the second quarter of this year. year to come. With this privacy feature enabled, your browser’s “passive fingerprint areas” are reduced to major brand / version, mobile / desktop difference, and platform. Chrome 113 will be the last version to be released and will also run stably in the second quarter of 2023. Google explained in a statement: The timelines for some projects, notably FLoC and Fledge, have been adjusted somewhat in the update. calendar day of this month. During the original initial trial for FLoC, we received a lot of contributions from the web community, and our teams are working on changes to the proposal that would best protect people’s privacy without pushing them to choose the worst. options like fingerprints.

Photo: Rafael Henrique / SOPA Images / LightRocket via Getty Images

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