Microblogging site Twitter announced on Wednesday that it is launching Tamil topics for 100% of its Android, iOS and Web users who set Tamil as their primary language.
The launch is part of Twitter’s commitment to building for India and serving the country’s diverse and multilingual audiences and will help people with Tamil as their primary language find the most relevant and interesting conversations in the language across literature, music, poetry and much more. , the company said.
Tamil is the third most used language on the service in India and Tamil Topics will allow people to choose and customize the content they want to see on their personal timeline, be it tweets about artists like Vijay, Rajinikanth, AR Rahman or sports teams like Chennai Super Kings.
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“Over the years, Twitter has expanded the reach and scale of real-time conversation and connection by providing greater opportunities for intimate and authentic interactions through features like Spaces. In fact, audiences Tamil was an early adopter of Spaces and to celebrate their enthusiasm we are introducing a dedicated #TamilSpaces emoji to us,” said Cheryl Ann CoutoHead of Partners at Twitter India, in a statement.
“With Topics and #OnlyOnTwitter activations in Tamil, such as the recent #FanTweets video with music maestro Ilaiyaraaja and a ‘Voice Tweet by Rajnikanth’ on the occasion of #15YearsOfSivaji, we are bringing relevant and exclusive content to people respectively. and try to help “they connect directly with the things that interest them and each other. We are thrilled to support and uplift the amazing community that surrounds all things Tamil Twitter and watch it grow,” she added.
Twitter first introduced Topics in 2019 and the following year launched it in Hindi. Currently, more than 15,000 topics are available in 13 languages and around 280 million accounts follow at least one of these topics.
Twitter topics follow machine learning to find tweets related to a specific topic. When a user follows a topic, they will see tweets from a multitude of accounts that are experts, fans, or just tend to talk a lot about it on Twitter.