Home Web timeline Week of May 20, 2022

Week of May 20, 2022

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Farm equipment editors come across a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our formidable agricultural machinery industry. Here’s our favorite content from the last week on the web:


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Double duty: manufacturer + dealer on the wonders of manufacturing

Farm Equipment Intelligence monthly “AEI LIST” in April cited 6 agricultural equipment manufacturers who also operate their own dealerships. Heartland Ag Systems, a manufacturer of fertilizer and chemical application equipment, topped the recent list with 12 stores (Case IH’s largest application distributor). Discover the 2 minutes Craft wonders video here.


Flashback: Tractor Negotiations… 1970s Style

This International Harvester sales “simulation” takes us back to the 1970s and negotiations around two new IH tractors. “You don’t pick the tractor, it’s the tractor that picks you up” ironically the salesman. We sent the clip to some IH friends from that period, one of them provided his memory of those days. “Shows a comic light on both sides of the negotiations.” He also added that the salesman wearing a leather jacket reminded him of a competitor he used to meet (he wouldn’t name names). Another IH vet notes that no customer has looked at every model, no dealer puts a salesperson in the field with 2 weeks experience, and serious discussions have always taken place in the office, not in bad weather. No one has yet commented on whether a case of beer could do the trick…


Listen: “Flipping the Script” on cold calling and prospecting

In this episode of the Ag Sales Professional podcast, Greg Martinelli talks with Cobi Beal, author of Flipping the Script, about the psychology of walking up to an unknown prospect and starting a conversation that eventually turns into a sale. Click here to listen.


60 years of direct seeding history… in 9 minutes

In this historic year for no-till farming – exactly 60 years ago this spring since it was first used on commercial farms in Kentucky and North Carolina – we have a short video introduction for you. . Check out this video timeline of Frank Lessiter, who has served as No-Till Farmer’s editor in every issue since its debut in 1972.


Trader Joe: A Day in the Life

Take it easy with your marketing team, Norb. Everyday can’t be all “sun and balloons”.


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The best of the web this week is brought to you by CLEANFIX.

Proven in the most demanding agricultural conditions, CLEANFIX reversing fans provide the most efficient diesel engine cooling and radiator cleaning available. Multi-patented reversible fan technology keeps the machine cool as needed and, when needed, provides the strongest dust and debris evacuation, without interrupting or slowing down operations.

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Click here to see the past »The best of the web this week” updates.